Prepare for another celebrity FUNK!!
We get it; the profit margins are enormous on a fragrance, but Jesse McCartney?!? Was he the last one left? Has everyone else been signed to deal?
- Jesse McCartney
The 21 year-old Disney Grad has signed a fragrance deal with First American to launch a woman’s scent called Wanted this spring. Currently targeted to reach the 21-30 crowd, execs should consider the Jr. High and High school girls!
Woman in their twenties would run in fear from the Wanted counter, especially if plastered with his juvenile picture! Even if one of the cosmetic counter hounds was able to spritz us with his funk, and some how convince us to shell out the $45-$55 bucks for it, we wouldn’t dare admit to our friends!
Now even the classy and sophisticated Halle Barry has hopped onto the celebrity fragrance bandwagon!
Launching in March 2009, Halle Berry has teamed up with International Flavors and Fragrances to produce her signature scent. She said that a fragrance was something she’s always wanted to do for herself… riiight. Unlike the rest of us, you just had to wait for a big enough check to endorse for her fragrance “dreams” to come true!
It is definitely targeted to the working girl, with bottle prices ranging from $17-$35! Sales are already projected to reach $50 million at retail, in 16,000 mass market doors, i.e. Dillard’s, Macys and Target.
Unless this “Eau de Barry” guarantees attracting young hot male models, like her baby daddy and boyfriend, I want nothing to do with it!
Halle Berry & Gabriel Aubry