Tag Archives: Fashion Los Angeles

Two Point Oh! To the Rescue!

The Fashion industry already shuns LAFW, for not having any real “talent” and organization. Well LA is a home to many talented designers, major premium brand names and large retail chains. Unfortunately, one LAFW event did fall victim to lack of organization.

A company called World Coast Management was supposedly set to organize a fashion show for a few emerging designers. Allegedly, the organizers did not file paper work properly and at the last minute shut down the show, leaving the designers who paid to participate in the show high and dry!

With Fashion Los Angeles gearing up for its big debut next spring, it only made sense to step in. With only 48hrs notice Fashion Los Angeles and blogging community Two Point Oh! Partnered and created intimate presentations so the designers would have the opportunity to showcase their designs.

Paulina Lopez, Michael Venedicto, Anh Volcek, Cynthia Ruiz, Daisy Gonzales, Jeff Warrington, and Kelsi Smith.

Displaced designers included:

The warm and bubbly Anh Volcek

Anh Volcek of L'une

Lʼune, French for “the one,” was established by Anh Volcek. Her SS2011 collection of dresses and separates combines European draping techniques with an updated American flair, offering women ultimate comfort and modern appeal. Before forming Lʼune in 2009, Volcek worked for some of the largest American brands such as Calvin Klein, Nautica, and the Gap. Before that, she also trained in Paris while working for couture houses such as Koji Tatsuno and Lapidus.

Paulina Lopez

Paulina López is a fashion designer based in Mexico City. Her brand, Paulina López, represents elegance, which is manifested in many of its avant-garde evening gowns and cocktail dresses. Paulina López is an innovative brand that appeals to women who like to take risks. Its SS2011 “Rainbow” collection draws inspiration from the femininity of Greek nymphs, thus many of its garments accentuate a womanʼs silhouette. Many of Paulina Lópezʼs pieces showcase handmade stitching techniques that add detail styling to fabrics and give garments unique shapes.

Daisy Gonzalez

Daisy Gonzales

Since the debut of her first collection in fall 2008, Daisy Gonzalez has already been acknowledged by some of the most influential people in the fashion industry. Among them, the infamous Patricia Field, who chose Daisy as the winner of her “Confessions Of A Shopoholic” contest and Project Runwayʼs Jerell Scott. Gonzalez regularly showcases her pieces at runway shows for some of the most recognized venues in Hollywood. She is a member of “Embassy of Fashion Designers International.”

Unfortunately, I was a bit tardy for the party, but I was able to get a closer look at L’une and see a few pieces that I wouldn’t mind adding to my wardrobe!

I love the neckline on this fitted maxi dress, very clean lines and smooth silhouette.

The feather shoulder on this dress adds a bit of drama to another well made and fitted dress.

Ground Breaking

Last week I attended the ground breaking ceremony for the future site of Fashion Los Angeles. Fashion Los Angeles aims to bring back a sophisticated and successful LA Fashion week

Disney Concert Hall

Fashion LA will take over the rooftop of a parking structure across the street from the majestic Disney Concert Hall. The lot will be built out into several structures including 3 runway theaters, several exhibit halls and staging for design displays.

Future of Fashion Los Angeles

I am excited to see the organization continue to gain momentum as Los Angeles is continually over looked and scoffed at by other fashion cities even though LA is the 5th largest fashion city worldwide. LA is $32 billion fashion industry with 6,800+ fashion business jobs and 98,00 fashion jobs.

Destroyed skinny jeans, Romeo and Juliet ruffled sweater, Zara velvet blazer, L.A.M.B pumps and personal vintage Coach bag.
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Fashion Los Angeles aims to take fashion presentation beyond the runway, into global awareness, and ultimately the marketplace through a mix of original content. Fashion Los Angeles has formed a strong partnership with the Los Angeles fashion bloggers via Two Point Oh! LA, a blogging community created and lead by Kelsi Smith of a Dedicated Follower of Fashion. I am a member of this community and will keep you up to date on all of the amazing events and programs!

A few sightings:

Los Angeles based mega jewelry designer Trina Tarantino

Tarina Tarantino

Fellow Los Angeles fashion blogger Marie Denree of The Curvy Fashionista!

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