Divine Design is a huge charity shopping event held annually in LA. Put on by Project Angel Food which delivers free meals to people with HIV/AIDs and other life threatening illnesses, 100% of all the proceeds go to the charity, or in other words, every $5.00 spent provides 1 meal.
Divine Design Tickets!
The charity spends almost the entire year working with designers and fashion brands to gain donations to fill the store. This year the event was held on the first floor of the old Robinson’s May in Beverly Hills. The store is packed with merchandise from Marc by Marc Jacobs, 7 for all Mankind, Trina Turk, BCBG, Hanky Panky and Rock & Republic. There were plenty of random one-off jewels including pieces by Oscar De La Renta, Tracey Reese, Geren Ford and even fur coats! Plus many more clothing brands and there was also plenty of swim, cosmetics and home furnishings.
Inside Divine Design via Racked LA
The event sells tickets for $100 for the first night and $25 for the following 4 days. The first day everything is 50% off retail, then 60% the following day, then 70%, then 80% and finally 90% off retail the final day! I went on the 80% off day (my pics are kind of scary so I borrowed some from Racked LA taken on the 2nd day) and I still found the racks to be relatively still full. Tons of denim, swim, Hank Panky and Marc by Marc Jacobs!
Tracey Reese!!
I only picked up 2 pieces – trying to be good. It’s harder to shop for yourself during the holidays… I wish they would host the event twice a year… Because I could do some real damage in June!! I love my Tracey Reese beaded tunic retail price $395, Divine Design price $79! My 7for all Mankind grey wool blazer is a great basic piece to add to my wardrobe, retail price $275, Divine Design price $54.
I am considering going back for the last day, but I was warned that everything is scooped up early in the morning by resellers…
It may still be worth a peek!
Home
One comment
Pingback: Divine Design 2010 | CakeNotCoke.com